Order Badges

All exhibitor personnel are required to register for a show badge. Registration instructions will be sent to you in an email once your booth application has been processed. 

Order Badges

New! Badge pricing for 2017:

Early Bird

By Aug 25, 2017


Beginning Aug 26, 2017

Show Days

Beginning Oct 3, 2017

General Attendee $39 $49 $79
Exhibitor-Invited Customer/Dealer $25 $39 $69
Exhibitor* $25 $39 $69

Exhibitor Badge Allotment

*Exhibiting companies are offered complimentary registration for exhibitor personnel based on booth size. Exhibitors with multiple booths receive an allotment based on the size of each booth, not total space.

Booth Size
Allotment of Free Badges
100 - 499 sq ft 2
500 - 999 sq ft 4
1000 - 1,499 sq ft 10
1,500 - 4,999 sq ft 16
5,000 - 14,999 sq ft 20
15,000 - 29,999 sq ft 35
30,000 - 60,000 sq ft 50


NEW! Save time and skip the lines onsite by picking up your badge at Louisville International Airport. A Badge Pickup area will be conveniently located by baggage claim, so you can get your badge while waiting for your luggage.


October 1


October 2


October 3


October 4


October 5

Badge Pickup          
Airport 10am-10pm 10am-10pm 10am-10pm Closed Closed
West Hall 8am-5pm 7am-5pm 7am-12pm Closed Closed
Full Service          
North Lobby 8am-5pm 7am-5pm 7am-5pm 7am-5pm 8am-5pm
Exhibitor Office 8am-5pm 7am-5pm Closed Closed Closed

*NOTE: Badge pickup locations can only help print badges of those that have pre-registered online. All new registrants, changes, or addition must be processed at a full service area.


Want to offer your customers a discount on the admission price for the show? We’ve got you covered with two easy options, both available when registration opens:

•    Invite – send a web link inviting customers to register and pay discounted price
•    Register for them – enter customer information and pay on exhibitor dashboard

*Discounted offer only available to attendees who have not yet registered


Experient is the Official Registration & Lead Retrieval Vendor for ICUEE 2017 – The Demo Expo. For registration or lead retrieval questions, please call their customer service department at 800-424-5249, Monday-Friday 8am-5pm (CST) or email at ICUEE-EXH@experient-inc.com .


By registering, you agree to comply with the Show Rules and Regulations, all Registration Policies and convention center rules and policies. The registrant consents to ICUEE’s collection, storage, sale and any other use of data on this form and data gathered from any attendee badges equipped with an identification device or similar technology. The registrant consents to receive all mail, fax, email or phone communications from show management regarding important show information or updates for ICUEE. The registrant grants Exhibition Management permission to record and make any use of audio/visual materials of all attendee activities at ICUEE.

Registrant shall not take photographs and/or videos within an exhibit without the exhibitor’s permission.

Merchandise, literature, giveaways and roller bags are not permitted on the show floor during show hours. 

Individuals or companies that have not purchased exhibit space may not solicit business or engage in outreach to exhibition registrants within or near exhibit areas. Any individual or company found to be conducting business or engaged in public outreached as outlined in the aforementioned manner is in violation of these rules and shall be removed from the Exhibition.

Exhibition Management reserves the right to remove and bar any registrant from the Exhibition for conduct deemed objectionable by Exhibition Management.

Admission & Show Badge

Registration for admission is required to attend ICUEE. Registrants 18 years or older must pay the admission fee. Children under 18 years receive complimentary admission but must register due to security concerns and be accompanied by an adult at all times. Identification showing proof of age may be required.

Every registrant shall receive an official show badge. Badge must be worn at all times to gain entry to ICUEE. Attendee badge classifications allow entrance to the exhibits during official show hours only. Any exceptions to the rule must be approved by Exhibition Management. Badges are the property of ICUEE and must be surrendered upon request by Exhibition Management.

Non-Exhibiting Vendor

Attendees are employed by companies that are potential buyers or specifiers for Exhibitors’ products and services and therefore do not engage in selling activities. Do not register as an Attendee if your company does not purchase or specify Exhibitors’ products and services.

Companies who are providers of products and services to the utilities and construction industries (including but not limited to asphalt, aggregates, concrete, earthmoving, lifting, mining, trucking, hauling, land clearing, and infrastructure support, as well as components for these types of equipment) that are interested in attending ICUEE but not as an exhibitor may be considered a Non-Exhibiting Vendor (NEV).

NEV Registration:

Member* Company

Non-Member Company

  • Admission Fee is $379 per registrant
  • Limited to 4 registrants per company
  • Allowed access on all Official Show Days
  • Return admittance as NEV allowed for future shows
  • Admission Fee is $579 per registrant
  • Limited to 2 registrants per company
  • Allowed access on October 4-5, 2017
  • No return admittance as NEV for future shows

* Member companies of AEM

Non-exhibiting vendors who register to attend will be reviewed and approved by Show Management in order to gain access to the show floor. If it is discovered that a company has not been correctly identified as NEV during the registration process, Exhibition Management reserves the right to either apply the appropriate registration fee of or cancel the registration record with no refund.

The NEV policy has been established under the direction of the ICUEE Management Committee for purposes of protecting ICUEE exhibitors, their Show investment and maintaining the integrity of the Show.

Exhibitor Appointed Contractor (EAC) Registration:

If your company has been hired by an official show exhibitor to provide services (such as display installation and dismantling, models, photography, audio visual, etc.) and need to access the exhibit floor, please refer to the Show Rules & Regulations regarding how to register as an EAC. Registered EACs are provided access to the exhibition during installation and dismantling periods only (not on official show days).

Work Pass

Exhibitors and their employees and all non‐official contractors will be required to wear work passes throughout the installation/dismantling periods of the Exhibition and Exhibition badges during Official Exhibition Days. This will assist in maintaining security and keeping unwarranted personnel out of the exhibit halls. Exhibition Management shall produce all work passes and badges. Exhibitor work passes and registration badges can be ordered in advance by completing the designated forms in the Exhibitor Services Manual.

Cancellation, Substitution & Refunds

  • Show Badge/Entrance to exhibits is non-refundable. Name substitutions are allowed through September 27, 2017.
  • Lost or misplaced badges will be charged the original amount paid.
  • Education: Cancellation requests received in writing and postmarked on or before August 21, 2017 will be charged the below processing fees. No education/event refunds will be granted after August 21, 2017. Education is non-transferable.
  • EDUCATION ITEM $20/Session

Exhibition Management reserves the right to amend this policy at its discretion.